In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. . But the initial Chase, an artificial and contrived points reset, was despised by fans. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. September 10, 2020 at 1:56 pm ET. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. (Busch would have still won.). HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Originally, these were in fact stock cars. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. Photo credit: sarahstierch on Visualhunt.com / CC BY The most obvious explanation for this decrease in popularity aligns with younger generations' seemingly shrinking attention span and demand for a faster pace than the game of baseball currently offers. The 2019 Daytona 500 viewership was just 9 million. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. I wasnt the only one who noticedas this blog posts comments demonstrated. One-third of its viewers make more than $100k, compared to about 19 percent of the general population. Im not buying the its too safe bit as a cause for the decline of NASCAR. By the measurements used today, NASCAR then is in a very good place. All four partners are prominently featured in multiple platforms across the sport, including . (I started with 2017 because it's recent and covers . Statista. NASCAR founded On February 21, 1948, the National Association for Stock Car Racingor NASCAR, as it will come to be widely knownis officially incorporated. Opinions expressed by Forbes Contributors are their own. Related: NASCARs Daytona 500 ratings indicate a worrisome trend. interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery Those moments generate interestand rivalries, which every sport needs. With Iowa and Vermont making up the remainder of the top five. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. Early stock car racing and the birth of NASCAR After World War II, stock car racing became one of America's fastest-growing. People have different views on why the motorsport has failed to join the upper echelons of American sports. I have been around and covered NASCAR for over two decades. There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. All our emails include an lire Min. Follow along, because there will be a test later . Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. North Carolina is close behind. Photo credit: royal_broil on Best Running / CC BY-SA Artificiality (11%) Slower cars (5%) Ferrari's struggles (1%) Rise of alternative championships (2%) Over-regulation (11%) Lack of interest in drivers (4%) New media (4%) Business and politics (8%) Total Voters: 450 An F1 Fanatic account is required in order to vote. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). Average finishing positions from 2017-2021 are blue. As NASCAR readies for its first, and most important, event of the year, the Daytona 500 on Sunday, it sits at a crossroads. We all know what Im talking about. Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.) NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. No longer do young NASCAR racers start at their local tracks and work their way up. Along with that came an all-important metric: the Nielsen ratings. Statista assumes no A lot of people said they were done when the order from NASCAR to have at it, boys came down. When combined, it shows that NASCAR is in a pretty good place. nascar popularity graphnrl bulldogs news and rumours. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. It is now an elitist sport because only those who can afford to pay to play need apply. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. NASCAR is a name synonymous with stock car racing in the United States. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited March 04, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. Our map reveals all! Gordon World of Outlaws card was only available as part of a complete. It was blatant condescension towards what was arguably the most loyal fanbase in sports. Accessed March 04, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by Sometimes theyd follow the circuit for two or three weeks at a time. In the early 2000s, NASCAR was soaring. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. Along with that came an all-important metric: the Nielsen ratings. I hope so. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. lire Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Though the couple'shealth insurance has gone from $300 to $800 a month, finances are not the main reason they stopped traveling to events. Learn more about how Statista can support your business. This text provides general information. most sites believe Iowa is in the top 5 in states for Nascar popularity. Photo credit: eliduke on Visualhunt.com / CC BY-SA It was the insistent implementation of it over loud objections of fans. The future of IndyCar seems to be brighter when it comes to younger people. 1) America's weird taste in sports Reddit user droolingtortillas. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. Then came the NASCAR popularity boom, the TV ratings and the $15 million per-car, per-season primary sponsorships. About This Game. So heres what we did: We analyzed Google Trends data to compare NASCARs popularity across every state. So more people are tuned into Amazon prime or Netflix This article looks at several of the reasons why NASCAR is losing fans. (CO, However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. They shut down the polls and went ahead with it anyway. NASCAR has been around for a longer time; it attracts a bigger audience, has more races, a longer season, and is more popular internationally than IndyCar. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports the NASCAR's oval. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. Advertising disclosure: WSN contains links to online retailers on its website. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. NASCAR.com's Pat DeCola ranks the top 25 NASCAR Cup Series drivers as the calendar turns to 2022 and the new season is upon us. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. June 12, 2022 . I remember watching it and literally wondering if I was going to see the finish of the race. According to statistics the global TV viewership's for Formula 1 in 2019 stood at 471 million. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. or Disney plus; there's more competition for those eyeballs then there's ever been. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). So overall if Iowa was in the top 5 in the country 20 years ago in Nascar popularity, it still is today, because the trends you are describing is happening everywhere, leaving Iowa still where it was. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. Viewership for the 2019 Phoenix race was 22% lower than in 2018. go to da moon copy and paste. (Photo by Chris Graythen/Getty Images), Astros Cristian Javier, White Sox Dylan Cease Post MLBs Best Starting Pitcher Grade-Point Averages, Young Philadelphia Phillies Andrew Painter May Win The Teams Fifth Starter Role, Rumors Linking Sixers James Harden To The Houston Rockets Are Only Growing Louder, San Francisco 49ers Admit Quarterback Help Might Be Needed This Offseason, FC Barcelona Officially Announce Signing Of Ronaldinhos Son Joao Mendes, NASCAR Driver Bubba Wallace Steps Outside His Comfort Zone, Xavi Set To Overhaul FC Barcelona Line Up And Tactical Approach For Real Madrid Copa Del Rey Semi-Final, Sergio Busquets Tells FC Barcelona He Will Leave This Summer - Reports, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. Most die-hard fans of NASCAR are those that have followed it the longest. This is the most viewed season-opener since 2015. Las Vegas Entry List. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. The venues are diverse, with half-mile bullrings, twisting road courses, high-speed intermediates and. USA Today Sports' Jeff Gluck looks ahead to the Coke Zero 400 at Daytona International Speedway and the story lines that fans should keep an eye on during the week. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. Hamlin, who grew up . For example, a bar graph or chart is used to display numerical data that is independent of one another. Voting is now open for the . About NASCAR. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. Racing is still pretty danged dangerous. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." Answer (1 of 29): I was a NASCAR fan for years and can tell you from personal experience why I say WAS a fan. They are now just one part of a bigger picture: one pixel of a screenshot. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. Gaming Licensing and Investigations of the Virginia Lottery to operate in the State of Virginia, and a Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. . So that's a positive viewership increase of 2%. North Carolina has also produced more NASCAR champions than any other state, including household names such as Dale Earnhardt, Richard Petty, Dale Earnhardt, Jr., Dale Jarrett, Junior Johnson, Scott Riggs, Kyle Petty, and Rick Hendrick. The analysis of the popular media depends upon understanding the popularity and de mand for NASCAR and to the structure and history of the sport. Getty Chase Elliott receives the Most Popular Driver Award. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. With incredible graphics and immersive gameplay, NASCAR 21: Ignition brings a whole new level of authenticity and atmosphere to the NASCAR Cup Series. The biggest challenge is how to select the most effective type of chart for your task. Instead of attending races, theyve taken trips to Montana, Colorado, Wyoming, Louisiana and South Dakota vacations, Jim said, where were not annoyed., The first year was tough, Lanette said. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season.